After we demonstrated a prototype NFC powered shopping wall (think Tesco in South Korea on steroids) at the 2012 hybris customer and partner events we wondered what the reaction of normal, off-the-street, consumers would be to the technology.
So we built a portable, roll-up version and ventured out to our nearest beer garden and set up camp. One by one we asked passers by if they’d like to try out a new way of shopping and recorded their reactions to four use cases.
Touch to Install
The NFC tags are encoded with a link to the Android Play store to mitigate the search-for-app/installation process.
Touch to View
Tapping an NFC tag on a product retrieves the product details
Touch to Share
Tapping two phones together users can share products via Android beam.
Touch to Pay
We mocked up a contact-less payment process with a NFC enabled ID tag.
The reaction of our customers, as you can see in the video, was very positive and led us to pursue other NFC use cases.