During the development and filming of the Guerrilla Shopping and Everybody’s Happy videos we realised that customer engagement with services (and it follows conversion and loyalty) is much higher when the technology disappears. Think about it, if you’re having a conversation with a friend and they’re constantly distracted it’s unfulfilling and blah, something. But that’s exactly what happens when a customer interacts with a website, they have to constantly break off their communication to type or move a mouse pointer. It’s one of the main reasons why iPad b2c conversions are higher, the customer feels as if they’re interacting directly with the brand, there’s simply less distraction.
So to extend this concept and our NFC-based prototypes we added a gesture based product navigator using the Microsoft Kinect platform and we added Geo-Fenced alerts to provide highly contextual, post-discovery, content.
Here’s the teaser we filmed in the studio (which also includes gender detection – watch carefully) and the full version we filmed in Augsburg before Christmas last year.