We’ve been thinking for a while about TV as the next screen for commerce. We know that consumers are often inspired by broadcast content, whether it’s that leather jacket Jason Bourne wears or Kim Kardashian’s dress. We also know that as viewers, we do not pause a TV show or a movie to begin researching product details. For all those good purchasing intentions, by the time the show’s over we’ve forgotten how good we’d look in that jacket or that dress.
We think we’re getting to close to solving that problem of lost intent. Watch carefully as our actor can instantly add a product to his wishlist without interrupting his enjoyment of the movie.
We think it’s very cool.