Imagine you go into a supermarket to buy a bottle of wine. But the variety of choice is so big, you don’t know which sort to pick. What do you do? Go for the bottle with the nicest label? Ask a shop assistant (who will then probably apply the same method and recommend the bottle with the nicest label)? Buy some beer instead?
There just might be a better solution in future. We’ve created an app that helps you to define your taste in wine. All you have to do is answer five questions to both red and white wine. You then send the completed “Wine Wizard” test to our Smart Wine Shelf, which will let those bottles light up that match with your preferences.
But this is just the first step. If you now lift a bottle, the shelf will display more information on that specific wine. It will also tell you how well it matches your taste and on which criteria it has based its recommendation.
At the same time another story is developing behind the scenes. Any interaction with the Wine Shelf produces data, that can be used for market research. This is our idea of using IoT to combine customer experience and analytics. By doing so, hopefully in the end: everybody’s happy.