When you walk through the hybris office in Munich and approach the area where the labs team sits and works, you might occasionally witness some slightly peculiar behaviour. But once you get closer…you’ll probably ask yourself what on earth is going on here?! So, when I recently saw Georg repeatedly banging a ‘Maßkrug’ (the traditional Bavarian beer measure) against another glass, I asked him exactly that question.
To be precise, I let that image settle first and asked him a little later “Why is there a Maßkrug on your desk?”
“Because I’m building something for the Oktoberfest of Things.”
“What are you building?”
“I’m building something that will detect how people connect during the evening while drinking beer. So every time people clink glasses, an event will be sent out from this group of people to their phones. And we’ll use hybris CDM to basically correlate which people are drinking together and how this changes through the night.”
“How exactly are you going to detect that?”
“Well, we have an accelerometer here and a shock sensor, so we know when a mug hits something (hopefully another mug…) This data will be connected to the phone and then sent to YaaS.”
“So what happens if I steal someone else’s Maß?” (Very clever question…)
“Then you’ll be him. (ey???) No, no… so, you attach this ‘thing’ to your Maßkrug, then you open the app and scan for this… let’s call it a cheers-detecor. You can pair it, so it’s only connected to your phone and via that we send the data back to the cloud. Each time you get a new Maß you’ll have to reattach the detector. I’ll still work on the design to make that more convenient. Your phone will have an active connection to your detector, but it can also scan for other ones, because they’ll be acting as beacons.”
“Does that mean I can see how much someone has already drunk before I start talking to him or here?”
“You could see how often that person clinked glasses…and then maybe you could do some calculation…”
“Any data privacy issues?”
“Well they have to actively opt in. So, if you pair your phone with the detector and take part in this experiment, then you allow us to use the data.”
Thanks Georg, I think we’re all quite curious to see what comes out of this!