Every modern Commerce site has product recommendations. They’re usually listed as “You might also like”. And if the product you were thinking of buying wasn’t quite right, then these additional recommendations can help you narrow in and make just the right choice.
However, they don’t answer the customer’s question, “How do I use this product?” In other words, what other complementary products do I also need in order to use this product successfully?
In this video, Michelle Bacharach, CEO and founder of FINDMINE, talks about how it’s possible to achieve a lift in revenue of 3 – 10% by adding additional recommendations to your Commerce site that show how to use the product.
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This startup chat video is part of a series. Previous videos include:
An Innovative Way to Scale Brand Expertise
Personalization When Shoppers Don’t Know What They Want
Using Image Recognition to Scale a Merchandizer’s Expertise
Being More Agile with SAP Cloud Platform Extension Factory
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