In a previous startup chat video, Michelle Bacharach, CEO and founder of FINDMINE, talked about the value of scaling the most important competitive advantage a brand or retailer has: their unique point of view.
In this follow up video, Michelle describes how FINDMINE uses AI/ML and visual intelligence to help large brands and retailers scale their expertise in an automated way – serving up over 2B complementary product sets per year.
You’ll hear how both the images and the text of the product catalog are analyzed and are assigned a much more granular set of attributes. And then how they are combined with existing photos of products that have been put together by a merchandizer, for a marketing campaign, window display, fashion show, etc., are used to train the model. And lastly how feedback loops from the merchandizer and the consumer are incorporated to improve the model over time.
This startup chat video is part of a series. Previous videos include:
An Innovative Way to Scale Brand Expertise
Personalization When Shoppers Don’t Know What They Want
Product recommendations: How to USE a Product vs. You Might Also Like
Being More Agile with SAP Cloud Platform Extension Factory