Meet project “Loop” featuring self-managed products

We just returned (and recovered 😊) from our internal developers’ conference aka ” SAP dKom” which took place in Karlsruhe.

There we showed our most recent addition to our prototype portfolio: enter project “Loop” – using intelligent security (IoT) tags we transform classic retail products in to “self-managed” products.

A self-managed product is a product that is aware of its (health) status i.e. was it moved, dropped or was the box opened.

Loop uses the security tag movement data for two purposes:

1. Providing indirect feedback used in a Qualtrics survey & dashboard
2. Offering a discount if the product/box was dropped or opened

Combined with in-store navigation and dedicated micro questionnaires along the way, the direct- and indirect-generated experience [X] data, combined with operational [O] data like check-out, can be used for a continuous in-store optimisation:​

# In-Store heatmapping​

# In-Store sales area optimization​

# Dynamic in-store navigation routing​

# Personalized product offers​

# Most bought & tried together items – learn ​and cross sell online | phygital 

All of this is done using following SAP products:

• SAP Qualtrics​
• SAP Customer Data Cloud​
• SAP Commerce Cloud​
• SAP Marketing Cloud