In the previous blog post we saw the different kinds of existing feedback platforms, when and where to introduce survey questions in User Interfaces (UI), how empty states or error pages in UI could possibly be turned into feedback portals. This article focuses more on how to make these portals more interactive by the right visualisation method. It is interesting to see how different colours, shapes, sounds and animations could create immersive experiences in UI and how this could be a way of gamifying the feedback experience.
One of the main motivations for user to give feedback is visualisation. Giving a face to the user’s feedback in some sense gives the user a chance to see how his/her feedback looks. Each of the answers given by users can be visualised into interesting sequential patterns forming a whole universe of feedback. Humans have the tendency to mirror what other people are doing. Seeing the impact of your feedback on the overall feedback reminds the user that in a pool of feedback given by others, ‘your’ feedback matters. This is a motivator for users to actively participate in assessment.
Illustration is emotional because it communicates more than what’s directly associated with the themes you are dealing with.
Each colour symbolises a certain value/ bahaviour and could be used to represent the user’s emotional state.
People are constantly developing and learning new digital languages. They are intrigued and curious to interact more with abstract visuals. Just like colours, each shape conveys a certain emotion/ meaning and when these basic shapes are clubbed together logically, they form patterns. These patterns introduce a sense of continuity and could be used to show the existence of a bigger pool of feedback through a continuous ever growing visual pattern. This gives the user a sense of acknowledgement by showing that his/ her individual feedback makes a difference in the overall feedback.
Take Mandelbrot as an example: this logical series of sequential patterns is formed by the repetitive occurrence of an event.
Each of the patterns could be clubbed with appropriate sounds, colours, and haptic interactions in order to have a better user experience. This pattern is both natural and logical and every time the user gives his/her opinion, he/she can see the pattern grow. It is a subtle form of gamification which would encourage the user to give more feedback in order to see the pattern grow beautifully.
This of course, works even better with animations. An animated interface has the power to entertain the user with a fun loader while they wait for the page to load. There are two main types of animations:
• Functional- Build meaningful transitions, show system status, help the user get started
• Delightful Animation- personalised and more user friendly, more emotional, to entertain users, more than just a change of state.
In this case the feedback visualisation would be supported by more delightful animations.
To conclude, devices can use facial expressions and voice input of the user to gauge his/her emotional state while using a product/service. These feedback plugins need not only be at the end of a journey but also through the whole process and in order to do so, the empty states (loading pages, error pages) in UI can be used to get feedback.
The next step is to test an interactive and visual feedback platform on users in order to find out if a sequentially growing pattern which is visually representing user feedback, has the ability to motivate users to actively give more feedback.