Every modern Commerce site has product recommendations. They’re usually listed as “You might also like”. And if the product you were thinking of buying wasn’t quite right, then these additional recommendations can help you narrow in and make just the right choice. However, they don’t answer the customer’s question, “How... read more →

With this guidance, shoppers can be successful and will buy more. Without this guidance, shoppers are most likely to buy the same products they always buy, at the same frequency, at the same price points. Shoppers want what they want - but often times they don’t actually know what they... read more →