Augmented Commerce is an enhancement of our previous augmented reality prototype. The basic idea of recognising objects with your phone or tablet and then directly ordering new parts has stayed the same (we’re also using the same software), but we’ve added some new elements. You can now scan a more complex object and the application will list all the parts within this object, so the item that needs to be replaced can easily be identified and then chosen. All product information displayed within the app is pulled from the hybris server, just as the ordering process is integrated with the hybris platform. This being an B2B use case we have indicated, though not implemented, an approval process that has to be accomplished before delivery can take place.
We’ve used Lego to illustrate this demo, because is allows us to show the entire process from beginning to end. The playful approach makes it easy for anybody to understand the scenario. Who hasn’t already experienced the dilemma of a missing Lego piece…?