This app is designed to recognise predefined ultrasound tags that are embedded into a specific video. The ultrasound tags are assigned to various products in this video. When a tagged item appears in the video, it will at the same time also be displayed within the app, giving the user the option to add that product to his wish list.
We’ve been thinking for a while about TV as the next screen for commerce. We know that consumers are often inspired by broadcast content, whether it’s that leather jacket Jason Bourne wears or Kim Kardashian’s dress. We also know that as viewers, we do not pause a TV show or a movie to begin researching product details. For all those good purchasing intentions, by the time the show is over, we’ve forgotten how good we’d look in that jacket or that dress.