This app simplifies mobile shopping. Information relevant for online shopping, like sizes, address, payment preferences, is stored locally. But this information is not just assigned to one specific store. The idea is to have one app for everything. All the consumer still has to do, is scan the QR-code of an advertised product, modify information if necessary, and then tap to buy. Payment is PCI compliant!
Consumers don’t want to maintain more user accounts than absolutely necessary. If they can decide, consumers will always choose to buy from the site with which they already have an account. Tap2buy basically enables consumers to merge all their account information to a central point from which it can easily be maintained.