VIVO is an app that provides decentralized, secured, and self-controlled data and consent management for the field of ‘consumer-to-brand’ or ‘brand-to-consumer’ engagement. Data portability and adding value to consumers’ personal data are the underlying ideas of this SAP Customer Experience Labs prototype.
VIVO is a decentralized, P2P portal that allows only the users themselves to manage their own data and share it with specifically chosen receiving entities. Access to stored data is managed via the portal into the blockchain. All data sets (transactions) happening via VIVO are encrypted and stored in a distributed file system (IPFS blockchain, P2P).
VIVO allows secured and seamless exchange of data between different parties (e.g. services and product offerings) that are dependent on user data, while the control always remains with the data owner – the individual.
– Ethereum Blockchain
– IPFS Blockchain
– SAP Customer Identity
– SAP Customer Consent
– Converting non-trusted to trusted identity
– Democratising marketing
– Consent management for personal data
– Minimal disclosure for personal data
– Awareness of privacy
– Adding value to consumers’ personal data