When you use your Android / Windows Smartphone to write to a NFC tag, you end up with a static, non-dynamic content on the tag. Let's assume you have written a URL to the tag - that URL is on a passive tag and will not change until you overwrite... read more →
After we demonstrated a prototype NFC powered shopping wall (think Tesco in South Korea on steroids) at the 2012 hybris customer and partner events we wondered what the reaction of normal, off-the-street, consumers would be to the technology. So we built a portable, roll-up version and ventured out to our nearest... read more →
As promised, here is the presentation I gave today at the Mobile Tech Conference in Frankfurt. Enjoy and leave me comments in case you have questions!